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How Much Should I invest in My Brand?

A simple budget calculator to help you work out a sensible investment level for Graphic Design services, based on your needs.

The figure above is simply a recommended amount to think about investing based on your level of business and the design elements required – it should give you an idea of what to expect when you request a quote for our services.

If the estimate is significantly above what you had in mind, don’t worry. Get in touch and we can discuss the options for what you want to invest in your brand.

On the other hand, if you were thinking about working with a higher amount than the figure above, by all means, let us know and we can allocate more time, options and resources – providing even more ‘bang for your buck’.

"If you think good design is expensive, you should look at the cost of bad design."

— Dr. Ralf Speth

How much should I spend invest in my Brand?

Just Starting Out

If you are a sole trader, freelancer or entrepreneurial business owner, getting your logo right the first time is critical to success.

I would advise investing around $200-500 in a logo design package, for which, you will receive a selection of 3-4 world-ready initial concepts to choose from that can be developed and revised until you are happy.

If on top of the logo design, you needed stationery, business cards or some promotional materials, figures towards the $300-800 mark are sensible to think about.

A Growing Business

Small businesses, serious startups and established sole traders looking to make the step up to SME level, should think around figures of $500-1,000 for their logo design.

This would allow for a more developed package, with extensive research and development of concepts and consideration of brand potential.

Again, if further media is included with a logo package, such as stationery or branded media, I would advise thinking around $500-1,000 to cover it.

Mid-to-Large Companies

Mid-to-large businesses, maybe those who employ 5-25 people, should naturally look to invest more since there’s much more to consider with their Brand.

An area of $1,000-3,000 is sensible for an extended logo package, where each tailored concept presented has been constructed with a wider brand identity in mind.

For any larger organisation, the pricing of developed branding packages would be determined by the scope of what’s required.

Global Brands

Larger businesses, Organisations and Corporations looking for a rebrand and refresh of existing materials should think of investing at least $3,000 in the logo design process.

Further media can be estimated in a tailored quotation, but expect estimates towards $5,000-10,000 for identity design.

For any work quoted or valued at under $500, up-front payment in full is required to book the time slot. Projects between $500 and $5,000 require an as-standard 50% deposit and above $5,000 can be open to discussion on the easiest breakdown. We are open to a significant discount should you be willing to proceed with full payment upfront, which simply shows that you are serious about working with us.

As with all figures quoted above, these are advised investment levels that we suggest you consider for your business. Everything is open to negotiation as we do work to your budget at the end of the day.

One thing we would suggest you consider is how much you value your business, how much you value your brand.

If you are struggling to stand out in a crowded marketplace, lacking a defining factor against your competition, or potential customers pass you by, this will seriously affect your sales/income. Working with us, you will be able to tell your story to the world visually, through branding that creates trust, memorability and presents a professional face to the world. To many businesses, their brand identity is responsible for 10-40% of their income – if you are serious about making a success, it is not something that should be thrown together quickly, or outsourced to a $5 amateur.

Looking for a Design Agency that Produces Results?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

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